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Friday, August 2, 2002 - 12:00 a.m. Pacific
Material on this page was published when Seahawks Stadium, now called Qwest Field, opened in 2002.
Food & shopping

Wall-to-wall wares

By José Miguel Romero
Seattle Times staff reporter

Michael Lotto, 11, admires a Shaun Alexander No. 37 jersey while shopping at the Seahawks Pro Shop on the west side of the stadium. "It's a little big, but I can grow into it," he told his mother, Ann Lotto. "I like it. It's really cool." Seahawks blue home jerseys are the hottest-selling items at the Pro Shop.

It's not navy, royal, periwinkle blue or cerulean. It is Seahawks blue, the color the fans chose for the team's helmet, and it shines with newness.

The Seahawks' blue home jerseys are among the hottest-selling items at the team's Pro Shop, which opened for business early in July before the stadium's grand opening. The Pro Shop, formerly known as the Seahawks End Zone Store, moved from First Avenue to the west side of Seahawks Stadium, adjacent to the Stadium Exhibition Center on Occidental Street. The Pro Shop is the new headquarters for Seahawks merchandise, open seven days a week. During the regular season, hours will be extended on game days, open at 9 a.m. for a 1 p.m. game and closed when there are no more customers.

The Pro Shop is wall-to-wall Seahawks items, from authentic helmets for $275 to temporary tattoos for 50 cents. Also for sale are the staples of any team souvenir shop, including adult T-shirts for $18, home and road jerseys for $65, caps from $8 to $22, foam fingers for $7 and car flags for $14.

The Seahawks Pro Shop is located on the west side of the stadium. It's the new headquarters for Seahawks merchandise, open seven days a week.
There are also watches, pendants and a line of women's apparel that includes pajama sets ($35) and tank tops.

The Pro Shop is the hub of all stadium souvenir sales, but fans will find 20 other places to buy merchandise on game days. Fourteen permanent stands, marked with "Seahawks Beyond the Sideline" signs above them, are situated throughout the stadium, along with six portable carts with limited stock. Five stands are on the main concourse and four are in the upper-deck concourse.

The stadium stands and carts won't have everything that is available in the Pro Shop, but employees will be in constant communication to re-stock items as needed.

"We're trying to do the T-shirts, the hats, the jerseys, the sweatshirts, the souvenir items like pennants and seat cushions (at the stands), the staples the fans are going to look for," said Sue Harris, the Seahawks' retail-operations manager.

For fans looking for other souvenirs, the purchase of a large soda at the concession stands ($5.50) will provide a 32-ounce plastic cup with the team's schedule on the side. And on some game days, early-arriving fans will receive giveaway items.

Commemorative coins will be handed out to fans at the first exhibition home game Aug. 10, schedule magnets at the last exhibition home game Aug. 24 and rally towels on Sept. 29, when the Seahawks play the Minnesota Vikings at 5:30 p.m. in a nationally televised game.

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