| Cover Story | Plant Life | On Fitness | Northwest Living | Taste | Now & Then | Sunday Punch |
WRITTEN BY MOLLY MARTIN PHOTOGRAPHED BY BENJAMIN BENSCHNEIDER |
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| Sampling Energy Bars This taste test is not for the faint of palate
Choices abound. Since our first test, sales of energy, snack and granola bars have nearly doubled, reaching almost $1.5 billion in the year ending last April. The 25 bars we checked out in 1994 covered most brands and flavors available at that time. The batch of 35 we put to the taste recently could easily have numbered 45 or 55, all distinct lines, and if every flavor had been included, we might have topped 200.
As it was, just seeing a table crammed with paper bowls containing 35 unwrapped bars - cut into bite-size pieces stuck with toothpicks and identified only by number - was enough of a test for our tasters. None turned heel, a testimony to their dedication, though enthusiasm waned and got only worse as the actual tasting began.
"Ewwwww!" "How do you spell 'blech'?" Rating the bars on a scale of 1 (poor) to 5 (excellent) for taste, texture and appearance, we nibbled on, cups of water at the ready for palate-cleansing. Two tasters didn't make it through the entire 35, and one, a recently diagnosed diabetic, tried only the ones low or moderate in carbohydrates. I determined quite quickly the smallest bite necessary for a fair test, and consumed not a smidgen more. Taste, not surprisingly, dominated our unscientific impressions, so I averaged those scores and matched the numbered bars back to their wrappers. Three bars were clear winners, tied with an average taste rating of 3.6. Two might be called Zone-friendly, referring to the approach that recommends 40 percent of dietary calories come from carbohydrates, 30 percent from protein and 30 percent from fat. These two also happen to be my current favorites, Ironman Triathlon Creamy Peanut (smooth, not-too-heavy peanut-butter flavor) and Trader Joe's 40-30-30 Peanut Butter Crunch (thin chocolate coating, nice peanuty flavor, a little chalky). The third, Clif's Carrot Cake (like a spice cookie, with a little crunch), has a more-common preponderance of carbohydrates (43 grams). Next, with a 3.4 average, was the Clif Luna Lemonzest (lemony flavor and glaze, crisp texture, too sweet for some), followed by the Gatorade Energy Bar Mixed Berry at 3.3 (crispy rice texture, light berry flavor) and three at 3.2: Kashi Go Lean Cookies 'n Cream (sweet, malt/berry taste), Power Bar Wild Berry (looks like Spam but decent berry taste) and Balance Gold Caramel Nut Blast (sweet, Snickers-like). At 3.1 was Clif's Ice Series Orange Chocolate Chill (tastes of raisins and cherries, nice crunch, squiggled orange icing), and at 3.0 were Balance Plus Chocolate Mint (a little dry but nicely minty) and Think! Protein Peanut Butter Caramel (sweet, caramel taste). Anchoring the bottom of our ratings, with average taste scores of 1.2, were two Met-Rx bars, Extreme Vanilla ("like eating vanilla-flavored dust") and Protein Plus Chocolate Chocolate Chip (looks great, tastes of chemicals). Choosing a bar can involve more than just taste, of course. Some bars are very protein-heavy, such as that Met-Rx Protein Plus, which has a whopping 34 grams in a 3-ounce bar. Some emphasize low-carbohydrate counts: Biochem's Ultimate Lo Carb Bar had only 2 grams, but also earned just a 2.0 average score in our taste rating. The Protein Revolution Chocolate Hazelnut Toffee Crunch, with 2.5 grams of carbohydrate, rated at 1.4. Atkins Advantage's Almond Brownie Bar, at 2.6 grams of carbs, was the highest-rated low-carb bar, at 2.1. Reading nutrition labels on many energy bars can be annoying, especially when they're hiding under the label's fold. Ingredient lists are worse, because the type is so small, but are worth scrutinizing. Some bars use artificial sweeteners such as sorbitol or glycerine. That Clif Ice Series bar has added caffeine. Many bars contain palm kernel oil, which helps keep chocolate coatings from immediately melting in the hand, but also is a heart-unhealthy saturated fat. Ingredients - and bars - continue to proliferate. As I write this I'm trying a Whole Foods Market 365 Everyday Honey Peanut, a flavor not included in our taste test. Soft, malty, a little medicinal aftertaste, but not too bad. Might be a good candidate for our next tasting. If it's still around in 2008. Molly Martin is assistant editor of Pacific Northwest magazine. Benjamin Benschneider is a staff photographer for the magazine. |
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| Cover Story | Plant Life | On Fitness | Northwest Living | Taste | Now & Then | Sunday Punch |