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Originally published Sunday, November 17, 2013 at 7:06 AM

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Hotels ramp up fitness programs for the holidays

Hotel as personal trainer: Trump, Hyatt and Four Seasons hotels have new health initiatives for guests.


The New York Times

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As the holiday season approaches, helping guests keep up regular exercise and a balanced diet is a priority for a number of hotels.

Trump Hotels recently began a Trump Wellness program, in which guests can request fitness equipment in their rooms and borrow pre-loaded iPods and Under Armour workout gear. And the Hyatt Escala Lodge, in Park City, Utah, introduced healthful breakfast options like a vegetable-and-egg-white frittata and also provides stretching bands in rooms, low-calorie cookies in its ski lounge and a snowman-making competition with a calorie-counter app.

The Hotel Wilshire and Hotel Palomar Los Angeles-Westwood, both Kimpton properties in Los Angeles, have a new “Car-Free, Carefree” package in conjunction with the new Car Free LA program from the Los Angeles Tourism and Convention Board, in which visitors are encouraged to explore the city by foot or bike. The offer includes a pedometer, a car-free map of the neighborhood and a discount perk: If guests show the front desk that they walked at least 10,000 steps a day with their pedometer, they will receive a code for 20 percent off a room rate during their next stay.

Several Four Seasons Hotels and Resorts have new health initiatives: Punta Mita in Mexico has a weekly 90-minute boot camp, holiday season hikes and a low-calorie menu designed for a variety of diets, including gluten-free and paleo. In the Caribbean, the Four Seasons Nevis property will keep its fitness center open 24 hours a day, while in Denver the hotel has a lunch menu in its Edge restaurant featuring 15 salads available in 15 minutes or less and priced at $15 or less.

Promoting a healthy lifestyle for guests has recently become more important for hotels, said Scott Berman, the U.S. leader for hospitality and leisure at PricewaterhouseCoopers.

“The lodging industry realizes that travel can wreak havoc on fitness and diet especially around the holidays,” he said. “In the past year or so, we’ve seen hotels at all price points pay more attention to health, and rolling out programs just before the holidays is a way to make them stand out.”



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