Advertising

The Seattle Times Company

NWjobs | NWautos | NWhomes | NWsource | Free Classifieds | seattletimes.com

Sports


Our network sites seattletimes.com | Advanced

The Brewery

A gathering place for sports analysis and opinion with Seattle Times sports columnist Jerry Brewer.

July 12, 2010 at 3:34 PM

Comments (0)     E-mail E-mail article      Print Print      Share Share

Nike celebrates Ken Griffey Jr. with ad

Posted by Jerry Brewer

Ken Griffey Jr. retired last month after, ending a Hall of Fame-worthy career that spanned 22 seasons. Now, at the All-Star break, Nike -- his longtime endorsement partner -- is thanking him appropriately.

A new ad from the shoe and athletic apparel company is starting to circulate. The embedded YouTube video above is obviously recorded from someone's television set. I've received a few messages from people that they saw it on the MLB Network this morning. The screen grab there shows Junior in a Reds uniform, but don't worry, the ad is about 70 percent Mariners.

It's a very nice commercial, simple and fitting for Griffey. It shows his sweet lefty swing again and again and takes you through his career, one long ball at a time. Then, at the end, Nike effectively uses the home run call of Mariners broadcaster Rick Rizzs -- "Goodbye, baseball." -- and adds it's own statement, "Hello, Cooperstown."

I love it. The minimalist vibe makes it even more powerful.

Here's hoping we see the commercial quite a bit.

Follow me on Twitter: @Jerry_Brewer.

E-mail E-mail article      Print Print      Share Share

Comments
No comments have been posted to this article.