Bing will not continue sponsorship deal with Storm
“Storm” will be featured on front of Seattle jerseys after Bing opted not to renew its sponsorship deal. A team co-owner said the team is looking for another sponsor but said replacing Bing wasn’t essential to the team.
Seattle Times staff reporter
The Storm hosted its “Media Day” on Wednesday, and after missing last season due to injury, Sue Bird actually wearing a Seattle uniform was overshadowed by what wasn’t on the uniform.
Bing opted not to renew its sponsorship with the Storm. So the word “Storm” is on the front of the jerseys where Microsoft’s “Bing” logo had been the past four seasons.
The deal signed in 2010 was believed to be worth $1 million annually. In addition to Bing being visible on the jersey, the online search engine received premium marketing space around KeyArena.
Storm co-owner Lisa Brummel, a top executive at Microsoft, said the team was actively looking for a replacement “marquee” sponsor, but it isn’t essential to the overall financial stability of the franchise.
• All the games scheduled Thursday in the Western Athletic Conference softball tournament at Logan Field have been moved up two hours because of forecasted rain in the afternoon. The first game now starts at 9 a.m. and Seattle University faces Kansas City at 11:30 a.m.
• Lindsay Davis of Seattle U was named the Freshman of the Year in the WAC after posting an 8-8 record with a 3.26 ERA. The Redhawks had three players named to the first team all-WAC — Isabella Geronimo (.390 average, team-high 57 hits), Lisa Maulden (.370 average, team-high 12 doubles) and Bubba Morrow (nine home runs, 35 RBI).
• Western Washington’s Chris Hatch moved up 29 places after a 71 during the final round of the men’s NCAA Division II West/South Central Regional to finish 13th. He had a 6-over 222 total at Grey Rock Golf Course in Austin, Texas. The Vikings finished 10th, closing with a 302 for a 914 total.
• Kristen Hansen of Western Washington stumbled in the final round of the women’s NCAA Division II West Super Regional in Mansfield, Texas. She closed with a 90 for a 253 total to tie for 36th.
• Gonzaga junior Alice Kim was named the West Coast Conference women’s player of the month after winning two tournaments.
From sports information reports.