In the news:
New York Liberty’s Cappie Pondexter has style on and off the court
Cappie Pondexter of the New York Liberty is preparing her company, 4Season Style Management, for Fashion Week in New York.
Seattle Times staff reporter
Editor’s note: Seattle Times reporter Jayda Evans will have a weekly conversation with a newsmaker in the WNBA. This week she speaks with New York Liberty All-Star Cappie Pondexter.
On Sunday, Pondexter became the 12th player in league history to surpass 5,000 career points. This week she prepares her company, 4Season Style Management, for New York’s Fashion Week.
Jayda Evans: Vogue magazine put its “Fashion’s Night Out” kickoff party on “hiatus” due to low retail sales, but you’re holding a “Fashion Night In” on Wednesday, the eve of Fashion Week. It also dubs as your company’s third anniversary party?
Cappie Pondexter: It (eve of Fashion Week) just happened to fall on the fourth, which is kind of cool. We’re able to have Ariane (Davis) from “Love & Hip Hop“ host the party and have some Madison Square Garden sponsorships, performances, celebrities. We’ll show what we do (personal styling, building brands). I’m excited about it.
Q: What has it been like the past three years?
A: It’s been great just transitioning into having a company, whether it’s getting clients or finding different ways to get the brand out there. Then there’s hiring the employees, interns and growing the whole brand — it’s been a fun ride, but not an easy one.
Q: What’s your exact role since you play year-round, competing in Turkey last fall?
A: I do have a business partner and I oversee things. My input is definitely involved heavily. The hardest part is not being able to be as active as I want to be at times due to whether it’s basketball scheduling or me being in Europe. But I’m pretty much hands-on. We have a lot of WNBA players and models as clients.
Q: One thing I’ve seen among players is the tall ones not shying from stilettos. At 5-foot-9, what do you think of that?
A: We’re in a good place where women who play sports can find things, now. When you looked at it five years ago, there weren’t as many for those who are fashionable. Now you can go online or find stores that cater to big and tall women, which is cool. It makes you feel confident.
Jayda Evans: 206-464-2067 or email@example.com. On Twitter @JaydaEvans