Puyallup's Ryan Moore has never been your average PGA Tour player, from the stylish clothes he wears on the course to spending a year on the Tour without a sponsor.

And now he is not your average golf-course owner.

Moore and 13 partners, a group that includes family and friends, formed RMG Golf Club Management, which owns and operates three South Sound golf courses, including the course Moore grew up playing: The Classic in Spanaway, long owned by his father, Mike.

RMG Club offers three membership plans, and if golfers think the prices seem low (ranging from $49 a month for unlimited twilight golf at one of the courses to $179 for an all-access pass to all three courses including free range balls), there's a good reason for that.

"We wanted to make golf more affordable and give more people a chance to play," Moore said. "We want our members to play on nice courses and nice facilities. We want the quality to stay up and the prices to stay low."

Mike Moore, the CEO of RMG Golf Management, said memberships are selling "beyond our wildest imagination. We are way ahead of our projections."

He said that, while their prices are low by industry standards, the company will succeed thanks to efficient scheduling and the draw of good facilities.

What is especially gratifying to Mike Moore is what players are telling him.

"People have been thanking me, saying they are playing more golf, and telling me, 'You made it so I can do it,' " Mike Moore said.

Many of the early memberships were purchased by players who had belonged to Oakbrook Country Club, which RMG bought late last year. The price for unlimited all-access at one of the three courses began at $99, but because of demand, the price has risen to $119 at Oakbrook (it remains $99 at The Classic and McCormick Woods).

"The price is subject to supply and demand," said Mike Moore, who said the courses can also be played by nonmembers. "We are working hard to make sure the members get plenty of opportunities to play."

Ryan Moore played Oakbrook a "handful of times" while growing up, and he said area players will enjoy the course.

"It's an older, classic country-club design," Ryan said. "It's a shot-shaper's golf course with great doglegs, tough par 3s, and classic greens with a nice amount of slope. It's a good test of golf."

Ryan Moore, while not involved in the daily running of RMG Club, is taking it very seriously. "I don't put my name on something unless it's something I truly believe in, and it's a great product," Ryan Moore said. "I couldn't be more excited to help grow the game. It's such a good game and it's treated me so well, and I want others to have the opportunity to be able to play."