John Schneider is Seahawks surprise pick as GM
John Schneider spent the past two seasons as the head of football operations for the Green Bay Packers, and also worked one season in Seattle.
Seattle Times staff reporter
John SchneiderAge: 38
College: University of St. Thomas, St. Paul, Minn.
Family: Schneider and his wife, Traci, have two children.
Bio: Schneider has worked in the NFL full time since 1993 when he was promoted from an intern in the Packers front office to pro-personnel assistant. He also worked in Kansas City, Seattle and Washington. For the past seven years, he has been back with Green Bay serving first as personnel analyst to the general manager. The past two years he has been the Packers' director of football operations.
The shock-and-awe portion of Seattle's front-office overhaul has concluded.
That became apparent Tuesday when the Seahawks announced John Schneider would be the new general manager. Schneider had been Green Bay's director of football operations.
Schneider doesn't have 20 years of front-office experience like Floyd Reese, the other finalist who many around the league considered the favorite to get the job.
Schneider, 38, doesn't have a "recent" Super Bowl ring like Marc Ross of the Giants or Omar Khan of the Steelers, who were also interviewed.
Schneider didn't even have his own Wikipedia page at the time of his hiring.
But what Schneider does possess is a sterling reputation for draft acumen, and after spending the past seven seasons in Green Bay, he's well-schooled in the Packers' approach to steering clear of the league's free-agent spending frenzy.
He's a no-muss, no-fuss personnel guru who will now be responsible for working alongside new coach Pete Carroll. The first phase of "Extreme Makeover: The Seahawks Edition" is now complete.
Seattle started out looking for an all-powerful football president, talking first to Tony Dungy and then offering the job to Mike Holmgren.
When that plan imploded while the team was busy losing its final four games, CEO Tod Leiweke opted to press the organizational detonator and start from scratch.
The Seahawks fired a coach after one season for the first time in franchise history then replaced Jim Mora with Carroll, who was the most successful college coach of the past decade at USC.
Now, Seattle has hired a general manager who will get to collaborate with Carroll on personnel decisions.
Many expected the job to go to Reese, who spent more than a decade as general manager of the Tennessee Titans. Reese and Carroll even served together as assistant coaches with the Minnesota Vikings in 1985.
Carroll has final say on the 53-man roster and will have input on trades, draft choices and free agency. When coach and GM can't agree, Leiweke becomes the conflict-resolution authority.
Schneider attended the University of St. Thomas in Minnesota, playing football for one year. He has worked in the NFL full time since 1993. He even worked in Seattle for a year, in 2000, under Mike Holmgren before he was hired by Marty Schottenheimer in Washington.
After Schottenheimer was fired, Schneider went to Green Bay, where he has worked the past seven seasons, first as personnel analyst for the general manager and then for the past two years as director of football operations.
"We are happy for John and his family as he takes on a new opportunity in Seattle," said Ted Thompson, Green Bay's general manager in a statement. "He has been a great asset to the Packers. We appreciate all that he has done and wish him the best."
Schneider will be introduced today at the team's headquarters, capping a two-week period in which Seattle has changed its coach, its organizational structure and now its top personnel evaluator.
Now comes the not-so-small issue of a roster that has gone 9-23 under two different head coaches over two years. Seattle's front office may be in place, but its offseason of overhaul is just beginning.
Danny O'Neil: 206-464-2364 or firstname.lastname@example.org
Information in this story, published Jan. 19, was corrected Jan. 20. Schneider was a part of the Packers front-office during their Super Bowl champion 2006 season.
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