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re:Web

This blog covers the culture of, on and around the Web. We consider ourselves curators of the moments when pop culture intersects with virtual trends.

September 21, 2010 at 9:25 AM

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YouTube's Fred now also a hit on TV

Posted by Bob Payne

Chalk up another case of an Internet sensation finding mainstream success. This time it's that annoying kid from the "Fred" videos on YouTube.

According to a release from Nickelodeon, "Fred: The Movie" drew 7.6 million total viewers Saturday night and became this year's No. 1 TV cable movie with kids age 2-11 -- and probably some of their parents too.

Here's a clip from the film, which also stars John Cena (as Fred's dad) and Jennette McCurdy:

"Fred Figglehorn" is a character created by 17-year-old Lucas Cruikshank of Columbus, Neb. Fred is a 6-year-old with an irritatingly high voice and "anger management issues," according to Wikipedia. Somehow viewers cannot get enough of him though, because he has the second-most subscribers of any channel on YouTube.

Cruikshank is quite the enterprising new-media businessman, according to this article from 2008. The popularity of his videos has meant a steady stream of ad revenue.

Watch for the DVD of "Fred: The Movie" coming out on Oct. 5.

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