Skip to main content
Advertising

Originally published April 16, 2014 at 3:05 PM | Page modified April 23, 2014 at 8:16 PM

  • Share:
             
  • Comments (0)
  • Print

Tom Douglas adds ‘Serious’ happy hour in South Lake Union

The South Lake Union location of Tom Douglas’ popular pizza joint, Serious Pie, has added Serious Bar, a beer-focused happy-hour haven.


Seattle Times staff reporter

Reader Comments
Hide / Show comments
Gross! MORE

advertising

Over the past three months, the Tom Douglas team has quietly given its Serious Pie & Biscuit restaurant on Westlake Avenue North a drastic makeover, reinventing itself as a pizza-and-beer haven in South Lake Union, targeting the Amazon workforce and the late-night bar crowd.

Gone is the wine shop. In its place is “Serious Bar,” with 24 taps focusing on local and Northwest breweries. And yes, that popular happy-hour Serious Pie pizza is offered here, too.

“We wanted to be a beer-focused operation,” said Tony Catini, head chef at both Serious Pie restaurants. “These Amazon people are beer geeks.”

Other companies with a budget to do demographic studies have drawn the same conclusion — that this Amazon ’hood is an untapped gold mine for craft beer. Last summer, Whole Foods Market opened a bar near its grocery aisles, featuring 12 taps and events such as “Brewer’s Night,” where hop heads can trade tasting notes. Bartell Drugs at Mercer Street took a departure from its business model by opening a growler station so that the Amazon employees can grab brews to go.

It was also not lost on the Douglas team that the most popular bar in South Lake Union is its own Brave Horse Tavern, a beer barn.

At Serious Bar, the snacks are plated prettier than any bar food needs to be — sweet and salty sausage-stuffed peppers topped with smoked mozzarella and small plates of pork liver sausage topped with a duck egg, both juicy, salty morsels.

The only misfire was the lardo crostini with fava greens that lacked acidity to cut through the richness.

But patrons eye only one thing: those popular $6 happy-hour Serious Pies with the pastry-like crust. Serious Pie is a franchise in itself. (A third branch on Capitol Hill is scheduled to open in the fall.)

Unlike its downtown Serious Pie location, where workers complain that the happy-hour pizza (3-5 p.m.) ends before they can get off work, Serious Bar offers those popular $6 pies until 6 p.m.

Serious Pie & Biscuit, 401 Westlake Ave N., offers happy hour weekdays from 3-6 p.m. with $6 half-size pizza, $6-$7 cocktails, select tap beer and wine $5, Rainier $2 (206-436-0050 or http://seriouspiewestlake.com).

Tan Vinh: 206-515-5656 or tvinh@seattletimes.com. On Twitter @tanvinhseattle



Free 4-week trial, then $99 a year for unlimited seattletimes.com access. Try it now!

News where, when and how you want it

Email Icon

Autos news and research

His passion for Pantera began as a teen

His passion for Pantera began as a teen


Advertising
The Seattle Times

The door is closed, but it's not locked.

Take a minute to subscribe and continue to enjoy The Seattle Times for as little as 99 cents a week.

Subscription options ►

Already a subscriber?

We've got good news for you. Unlimited seattletimes.com content access is included with most subscriptions.

Subscriber login ►
The Seattle Times

To keep reading, you need a subscription upgrade.

We hope you have enjoyed your complimentary access. For unlimited seattletimes.com access, please upgrade your digital subscription.

Call customer service at 1.800.542.0820 for assistance with your upgrade or questions about your subscriber status.

The Seattle Times

To keep reading, you need a subscription.

We hope you have enjoyed your complimentary access. Subscribe now for unlimited access!

Subscription options ►

Already a subscriber?

We've got good news for you. Unlimited seattletimes.com content access is included with most subscriptions.

Activate Subscriber Account ►