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Originally published Monday, October 29, 2012 at 9:17 PM

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World Series generates record-low TV ratings | Baseball

The San Francisco Giants' sweep of the Detroit Tigers set a record low for World Series television ratings.

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NEW YORK — The San Francisco Giants' sweep of the Detroit Tigers set a record low for World Series television ratings.

The four games on Fox averaged a 7.6 rating, Nielsen Media Research officials said Monday. The previous low was an 8.4 for the 2008 Philadelphia Phillies-Tampa Bay Rays and 2010 Giants-Texas Rangers series, which each went five games.

Last year's St. Louis Cardinals-Rangers World Series went the full seven games and built momentum to average a 10.0 rating.

San Francisco's 2-0 road victory in Game 3 on Saturday night earned a 6.1 rating, down from a 6.6 for St. Louis' 16-7 rout of Texas in the third game last year and matching the lowest rating for any World Series game.

Philadelphia's 5-4 victory in Game 3 in 2008 also generated a 6.1 rating — on a night a rain delay pushed the start of the game after 10 p.m. on the East Coast and the game didn't end until 1:47 a.m.

Ratings represent the percentage of all homes with televisions tuned into a program.

Fox, which has had exclusive rights to the World Series since 2000, has a deal with Major League Baseball through 2021 that includes Series rights and costs an average of about $500 million annually.

On the other hand, Major League Baseball officials said there were 1,202,706 comments on social media for the Series finale, surpassing Game 6 last year for MLB's high.

City will celebrate

SAN FRANCISCO — For the second time in three years, San Francisco is gearing up for a ticker-tape parade to celebrate a World Series victory by the Giants.

Plans for the Wednesday bash were being made as the city cleaned up after a rowdy celebration Sunday night turned violent in some neighborhoods and police arrested three dozen people.

"I'm not going to let the spirit of this city be destroyed by 36 people," Mayor Ed Lee said. "We're going to move forward with a great parade, a wonderful celebration."

Hundreds of thousands of fans are expected to turn out and rival the crowd that celebrated in 2010, when players, coaches and other luminaries rode in open-air buses designed to look like cable cars and vintage convertible cars.

This year, the parade occurs on Halloween, a historically notorious night in San Francisco.

Notes

• Baseball's business began Monday with the New York Yankees exercising $15 million options on second baseman Robinson Cano and center fielder Curtis Granderson, two of the disappointments in their AL Championship Series loss to Detroit.

Cano batted .075 (3 for 40) in the playoffs with no homers and Granderson was 3 for 30 with 16 strikeouts. Both can become free agents after the 2013 season.

The Yankees also exercised a $500,000 option on ex-Mariners reliever David Aardsma.

• Minnesota declined a $9.25 million option on right-hander Scott Baker, who missed the season because of a torn elbow ligament. The team wants him — at a lower salary.

Decisions on options are due by 8:59 p.m. PDT Friday, though some individual player contracts require they be made earlier.

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