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Originally published August 22, 2013 at 9:41 AM | Page modified August 22, 2013 at 6:26 PM

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Vodka company tells Everett hair salon to change name

The Absolut vodka company says an Everett hair salon named Absolut Hair needs to find a new name.

The Associated Press

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Why not just an an E to the name? Such a fuss over a letter. MORE
Sea68, what you say about protecting the brand is true. However, the idea a small... MORE
My empathy for this business owner. This is pure corporate thugery which I'm all too... MORE

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EVERETT, Wash. —

The Absolut vodka company says an Everett hair salon named Absolut Hair needs to find a new name.

The Daily Herald reports ( http://is.gd/wLMlBa) the vodka company delivered the message of a perceived trademark infringement by way of an international law firm in Los Angeles.

The owner of Absolut Hair, Jessee Skittrall, was surprised his little neighborhood salon caught the attention of the Swedish vodka giant.

Lawyers working on behalf of Absolut Vodka have given Skittrall until Jan. 1 to make the name change.

Absolut Hair was established in 1988. Skittrall inherited the name when he bought the business in 2009.

Skittrall estimates it would cost him $20,000 to rebrand. The salon will hold a renaming contest on its Facebook page, but some people are urging him to fight. His lawyer says that could be more expensive than rebranding.

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Information from: The Daily Herald, http://www.heraldnet.com

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