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Originally published Friday, February 24, 2012 at 2:05 PM

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Charity campaign targets social media

A charity campaign launched by Colliers International, the Seattle-based commercial-real-estate company, is hoping to use social media to raise big money.

The Associated Press

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SEATTLE —

A charity campaign launched by Colliers International, the Seattle-based commercial-real-estate company, is hoping to use social media to raise big money.

Everyone Gives is an eight-day effort that launched Wednesday. The Seattle Times reports that after the first day, the website reported more than $160,000 in pledges and 4,000 participants in 53 countries.

Everyone Gives has more than 900 charities, including American Cancer Society and Big Brothers Big Sisters. Users start off by making a donation to a charity at everyonegives.org, then the donor can tell friends about it through Facebook, Twitter, or LinkedIn.

Sree Sreenivasan is a professor of social media at Columbia University. He says the idea of seeing your small donation branch out into a tree fosters both inspiration and competition.

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