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Originally published June 1, 2010 at 6:40 AM | Page modified June 1, 2010 at 12:14 PM

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Washington ferry system using Internet to rebuild ridership

Washington State Ferries hopes a promotional campaign boosting Kitsap and Olympic peninsulas will help it recover lost ridership.

The Associated Press

BREMERTON, Wash. —

Washington State Ferries hopes a promotional campaign boosting Kitsap and Olympic peninsulas will help it recover lost ridership.

The $1 million marketing campaign promotes destinations and events on the west side of Puget Sound. Getting to those events means riding the ferries.

The Kitsap Sun reports the goal is to build ridership when there's space on the boats, not during commute and peak travel times.

Ferry director David Moseley says the campaign is using the Internet - Twitter and other social-networking sites, and videos.

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Online:

http://www.wsdot.wa.gov/Ferries/Planning/marketing.htm

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Information from: Kitsap Sun, http://www.kitsapsun.com/

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