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SUPER BOWL XLIX

Marshawn Lynch's mode:
just about that brand, boss

Seahawk fan Carol Jones poses in a Beast Mode pullover while getting her photo taken by her husband, Ron Jones, at a pop-up store in Arizona. Marshawn Lynch may get fined for wearing a Beast Mode hat this week. But it's been a boon for the booming brand.

MIKE SIEGEL / THE SEATTLE TIMES

Seahawk fan Carol Jones poses in a Beast Mode pullover while getting her photo taken by her husband, Ron Jones, at a pop-up store in Arizona. Marshawn Lynch may get fined for wearing a Beast Mode hat this week. But it's been a boon for the booming brand.

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