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Moms-oriented zulily finds its voice on Twitter

Alyssa Gay is the official Twitterer at zulily. She started as a receptionist there, but the humor she showed in company correspondences led to the online retailer using her talents on Twitter. The 27-year-old's witty musings are helping the retailer overcome its old awkwardness.

JOHN LOK / THE SEATTLE TIMES

Alyssa Gay is the official Twitterer at zulily. She started as a receptionist there, but the humor she showed in company correspondences led to the online retailer using her talents on Twitter. The 27-year-old's witty musings are helping the retailer overcome its old awkwardness.

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