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Michael “Goldy” Goldstein arranges Vita Coco on the shelves of an independent grocery in the Brooklyn borough of New York.
Christopher Gregory/The New York Times

Michael “Goldy” Goldstein arranges Vita Coco on the shelves of an independent grocery in the Brooklyn borough of New York.

The knockdown, drag-out battle over coconut water

The stuff is everywhere, and the battle for the market, worth $400 million a year and growing, now involves big players like Pepsi and Coke. But in the beginning, it looked more like a street fight between two guys.

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