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Originally published June 17, 2013 at 12:40 PM | Page modified June 17, 2013 at 3:17 PM

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Tony Awards spur box offices on Broadway

There were smiles at many Broadway box offices last week as a big financial bounce followed the Tony Awards, with the biggest winners being "Pippin," `'Matilda the Musical" and "Motown the Musical."

AP Drama Writer

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NEW YORK —

There were smiles at many Broadway box offices last week as a big financial bounce followed the Tony Awards, with the biggest winners being "Pippin," `'Matilda the Musical" and "Motown the Musical."

Data from The Broadway League on Monday indicates exposure and statuettes on the June 9 telecast helped many shows have their most profitable weeks ever and break some individual theater records.

"Kinky Boots," crowned with the best musical Tony, scored $62,775 more than the previous week to land at an eye-popping $1,474,349. "Motown the Musical" had its best week ever with $1,441,448 and set a new box office record at The Lunt-Fontanne Theatre.

The hit-studded show, which didn't win a Tony but got valuable screen time with a great Michael Jackson medley, has grossed over $1 million every week since previews began March 11.

The circus-themed revival of "Pippin" made over $1 million for the first time after winning four awards, including best revival, best direction, best leading actress and best featured actress in a musical. It went from $931,349 in the week before the Tonys to $1,009,392 last week.

"Matilda the Musical," which lost the best musical Tony to "Kinky Boots," broke the house record at the Shubert Theatre en route to earning $1,184,104 over its eight performances ending Sunday. "Rodgers + Hammerstein's Cinderella" got a decent $171,107 boost to end at $1,059,352. Bette Midler's show, "I'll Eat You Last: A Chat With Sue Mengers," took in $854,203 without a single Tony win.

Virtually every show increased its box-office take, except for "Macbeth" and "Ann" and the existing Tony winners "Once," "The Book of Mormon" and "Jersey Boys," though their losses were relatively small. "Wicked" pulled in a tremendous $1,849,045 while "The Book of Mormon" made $1,721,966 and "The Lion King" won the overall crown with $1,951,428.

As for plays, standing-room-only "Lucky Guy" with Tom Hanks made $6,000 more to earn $1,367,394 - thanks in part to the top ticket going for $348 - and best play winner "Vanya and Sonia and Masha and Spike" got a $101,25 boost to end at $654,304 - or 85 percent of the show's potential take.

There were a total of 11 Broadway shows of the 26 playing last week that earned over $1 million and the average ticket went for $108.

The Tony telecast itself earned a 20 percent bump this year. Neil Patrick Harris, who announced he will return to act on Broadway in the spring, returned as host and helped viewership jump to 7.24 million people.

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Mark Kennedy is on Twitter at http://twitter.com/KennedyTwits

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