The 6-year-old daughter of the late Anna Nicole Smith is walking in her mother's shoes, taking a starring role in the spring ad campaign for Guess Kids.

Guess? Inc.'s creative director Paul Marciano says in a statement that Dannielynn Birkhead has the "same playful spirit" that her mother would carry onto a set.

The brand hired Smith in 1992, and she appeared in its sexy denim-wear ads through 1993. She was a relative modeling unknown at the time, although earlier in 1992 she was on a Playboy magazine cover.

Smith died in 2007.

Dannielynn's campaign also stars Peyton Edmunds, the daughter of music industry veteran Babyface. The ads were shot on a Malibu, Calif., beach, and they'll start appearing in magazines, on billboards and on buses beginning in January.