Skip to main content
Advertising

Originally published Friday, June 29, 2012 at 1:09 PM

  • Share:
             
  • Comments (0)
  • Print

A show or a statement? 60 hours of Paris fashion

Was it a fashion show or performance art?

AP Fashion Writer

Most Popular Comments
Hide / Show comments
No comments have been posted to this article.
Start the conversation >

advertising

PARIS —

Was it a fashion show or performance art?

In their Paris debut, the fashion label Band of Outsiders is claiming to have pulled off the longest fashion show in history. The presentation - which featured a male model living in a shop widow - began Wednesday and wrapped up Friday evening, 60 hours later.

Live-streamed on the Internet for three days and four nights, it became somewhat of a phenomenon, receiving 25,000 unique hits, according to designer Scott Sternberg.

The Los Angeles-based Sternberg said the unusual idea came about out of solidarity with anti-capitalist protesters.

"I built in the idea of a sit-in," said Sternberg.

Sternberg decided that every 90 minutes, his model had to disappear briefly to change into a new outfit from the collection - making the event more like an installation than a fashion show.

"I am a clothing designer, but the line between art and fashion is blurred," said Sternberg. "For what I do, a runway isn't valid."

The model had to sleep in the tiny space.

"He actually enjoyed it," quipped Sternberg. "We did feed him."

------

Thomas Adamson can be followed at http://Twitter.com/ThomasAdamsonAP

News where, when and how you want it

Email Icon

The Seattle Times wins top award for multimedia storytelling

The Seattle Times wins top award for multimedia storytelling

Our Sea Change series received a prestigious 2015 DuPont-Columbia award for showcasing the power of storytelling on the Web. Experience the report here.

Advertising

Advertising

Autos news and research

Honda fuel-cell vehicle nears launch

Honda fuel-cell vehicle nears launch


Advertising