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October 31, 2011 at 4:08 PM

Bank of America and the $5 debit card fee

Posted by Joni Balter

All the soft, fuzzy TV ads in the world will not remove the bad vibes emanating from Bank of America's misguided $5 monthly fee for use of one's debit card. This is a public relations disaster
.
The bank is clearly on an advertising charm offensive, but it's a tough sell because other banks are ahead of B of A in understanding that the public has pretty much had it with bank and Wall Street greed-meisters.

SunTrust Bank became the latest institution to abandon the idea of this kind of new fee, because, well, the public is in no mood for banks charging people to access their own money.

Bank of America and other banks planning or charging a fee hit a nerve. Do ya think? People are marching in the streets about this kind of clueless behavior.


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It would be much better strategy for BofA to tell the public "Look, it won't be long before all banks--and even credit unions--do this,...  Posted on November 1, 2011 at 7:05 AM by Ironman Carmichael. Jump to comment

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