Coffee City
Melissa Allison follows the world's biggest coffee-shop chain and other Seattle caffeine purveyors.
Comments (0)
E-mail article
Print
Share
Starbucks fires Kraft as distributor of coffee to grocery stores
Posted by Melissa Allison
Starbucks CEO Howard Schultz said in a conference call with analysts this afternoon that it will replace Kraft Foods, which for more than a decade has distributed Starbucks coffee to grocery stores in the U.S.
"A month ago, we informed Kraft that we plan to discontinue our distribution arrangement," Schultz said.
He declined to provide details about why Kraft is out or who will replace it.
The news comes as Starbucks annouces strong fourth-quarter earnings-- a gain of 86 percent over last year, to $278.9 million on revenue that was up 17 percent to $2.8 billion. I'll be updating the earnings story here.
When Starbucks hired Kraft in 1998, it was using about 50 independent brokers to distribute products in 12 western states. "We are going to dramatically accelerate" the national rollout of Starbucks coffee beans in supermarkets, Schultz said at that time.
Now, Starbucks products are in grocery stores in 11 countries including the U.S. Through Kraft, it sells packaged coffee in the U.S. and Canada, tea in the U.S., and single-serve coffee containers in Austria, Canada, Germany, Ireland, Spain, the U.K. and the U.S.
Starbucks uses other channels to get products like ice cream, bottled Frappuccino and, beginning this year, Starbucks' Via instant coffee, onto grocery shelves.
Via sales totaled $180 million for the fiscal year ended Oct. 3, about 80 percent from the U.S.,
Starbucks CFO Troy Alstead told analysts on the call. The instant coffee is now sold in grocery stores in the U.S., Canada, Japan, the Philippines and the U.K.
The company also invested a lot of money to launch and market Via, so that the net effect on Starbucks' earnings was neutral, Alstead said.
Dec 10, 10 - 5:05 PM
Last blog post from Coffee City: Author of coffee history book to read at Starbucks Olive Way
Dec 9, 10 - 5:37 PM
Carly Simon case against Starbucks dismissed, again
Dec 8, 10 - 4:53 PM
Howard Schultz's end-of-year letter to employees: Dec. 2 saw record whole-bean sales in Starbucks stores
Dec 7, 10 - 2:56 PM
Lynnwood cafe bought, renamed; dozens more coffee shops still for sale
Dec 6, 10 - 1:04 PM
Kraft seeks preliminary injunction against Starbucks


- Fasting woman to end attempt to ‘live on light’
- Ride-share cars: illegal, and all over Seattle
- Everett may be left out of 787-10 plans
- ‘I don’t want to be only person cured of HIV’
- Report: NHL’s Phoenix Coyotes could move to Seattle if local deal fails
- Mastros defend their actions, plan to ‘retire in peace’
- Supreme Court: Pre-Miranda silence can be used as evidence of guilt
- Teen cyclist hit, killed in charity ride
- Too early to claim Xbox defeat just from E3 buzz
- 2 charged with stealing 4.3 miles of copper wire from Sound Transit
- Game thread: time for Mariners to surprise people
325 - Court: Ariz. citizenship proof law illegal
100 - Justin Smoak tries to save Mariners, reputation of young 'core'
95 - Justin Smoak appears headed up to rejoin reeling Mariners
94 - Taxi drivers stage a protest parade
88 - Woman trying to ‘live on light’ instead of food ends experiment
76 - Most hate their jobs or have ‘checked out,’ Gallup says
48 - A choice to be single in Seattle
46 - Mariners destroyed in Anaheim again
44 - $231 million revenue jump could help break state budget stalemate
44
- Ride-share cars: illegal, and all over Seattle
- One tough old bird rules the parking lot
- Got a great buy on a cruise? That’s not all you’ll spend
- It’s curtains for Seattle’s Egyptian Theatre
- Fasting woman to end attempt to ‘live on light’
- Everett may be left out of 787-10 plans
- ‘I don’t want to be only person cured of HIV’
- Weyerhaeuser pays $2.6B to snag Longview Timber
- Fifth-grader’s poem wins national contest
- Mastros defend their actions, plan to ‘retire in peace’



News where, when and how you want it
All newsletters Privacy statement