Coffee City
Melissa Allison follows the world's biggest coffee-shop chain and other Seattle caffeine purveyors.
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Local coffeehouses offer disloyalty card, encourage customers to shop around
Posted by Melissa Allison
Local coffee dynamo Sarah Dooley has launched a disloyalty card to encourage Seattleites to try lots of different coffees around town. Modeled after a similar card that barista champion Gwilym Davies started in London last year, it offers a free beverage at the participating cafe of your choice after you've had a drink at each of the 10 coffeehouses on the card (which together have 13 locations, mostly in Seattle).
The cafes expect to start distributing cards in the next few days, said Dooley, who recently left Visions Espresso Service to be a coffee consultant. The cards, which expire in December 2012, were designed by Dan Baumfeld at Neptune Coffee. Printing was paid for by Equal Exchange Espresso.
Update 9:35 a.m., 4/14/2010: In response to comments on this post, Sarah Dooley e-mailed to say, "We took the first ten that replied with a solid YES." Having a "competition level" standard of beverages was a driving factor, and, "We said NO, very respectfully to a few companies." Dooley said a few companies she would have loved to see on the card were non-responsive.
Dec 10, 10 - 5:05 PM
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Dec 9, 10 - 5:37 PM
Carly Simon case against Starbucks dismissed, again
Dec 8, 10 - 4:53 PM
Howard Schultz's end-of-year letter to employees: Dec. 2 saw record whole-bean sales in Starbucks stores
Dec 7, 10 - 2:56 PM
Lynnwood cafe bought, renamed; dozens more coffee shops still for sale
Dec 6, 10 - 1:04 PM
Kraft seeks preliminary injunction against Starbucks


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