Melissa Allison follows the world's biggest coffee-shop chain and other Seattle caffeine purveyors.
Starbucks co-brands coffee with MSNBC's Morning Joe show
Posted by Melissa Allison
As part of its ongoing partnership with the Morning Joe show, Starbucks has added "Morning Joe Edition" to the name of its Gold Coast Blend. The coffee will continue to be sold in grocery stores for about $9.49 alongside other Starbucks whole-bean coffees.
To promote the renamed blend and encourage volunteerism, Starbucks and Morning Joe will air a special segment from a school in New Orleans on Friday, Nov. 20, and co-host a day of community service on Saturday, Nov. 21, to encourage viewers, employees and customers to volunteer. They've partnered with the HandsOn Network to help people find opportunities in their areas.
To hear the Morning Joe folks talk about the partnership (and to hear Joe Scarborough pronounce New Orleans like a true Northerner), check out this clip:
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