Melissa Allison follows the world's biggest coffee-shop chain and other Seattle caffeine purveyors.
Who coined the term "Third Wave" for coffee?
Posted by Melissa Allison
In my post last week about the new Zoka in Kirkland (which, by the way, I hear did not open today as planned), I wrote that "coffee connoisseurs say Zoka Coffee Roaster & Tea Co. coined the term" Third Wave, based on a 2008 Bean Chaser post that referred to Trish Skeie of Zoka.
This morning, I heard from Trish Rothgeb (formerly Skeie), who was Zoka's green coffee buyer and roaster until two years ago. She said she wrote about the Third Wave while working at a roasting company called Mocca in Oslo, Norway. Her first article about the Third Wave appeared in the December 2002 issue of The Flamekeeper, a newsletter from the roasters guild of the Specialty Coffee Association of America. (Someone reposted it at Coffeed.com, where debate raged about Third Wave hubris versus good coffee.)
Rothgeb said Tim Castle, a green coffee importer, wrote about it around the same time for a magazine called Tea & Coffee Asia.
These days, Rothgeb teaches coffee cupping standards all over the world for the Coffee Quality Institute, plus domestic classes for Coffee Lab International in Vermont.
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