Skip to main content
Advertising

Originally published June 3, 2014 at 5:15 PM | Page modified June 3, 2014 at 10:01 PM

  • Share:
           
  • Comments (0)
  • Print

Before recalls, safety was low in GM hierarchy

As of early last year, the director of vehicle safety was four rungs down the ladder from the CEO, according to a copy of the chart obtained by The Associated Press. Finance, sales and public relations had a direct path to the top.


The Associated Press

advertising

DETROIT — To understand how General Motors allowed a problem with a small part to balloon into a crisis, look at the organization chart.

As of early last year, the director of vehicle safety was four rungs down the ladder from the CEO, according to a copy of the chart obtained by The Associated Press. Finance, sales and public relations had a direct path to the top.

“What’s a higher priority than product safety?” asks Yale University management and law professor Jonathan Macey, author of a book on corporate governance. “The organization chart does obviously reflect a company’s priorities.”

That structure — as well as what new CEO Mary Barra has called a culture that valued cost savings over safety — is likely to be a prime target in a report expected this week from former U.S. Attorney Anton Valukas. He was hired by GM to investigate why the company took more than a decade to recall millions of cars with a defective ignition switch that has now been linked to at least 13 deaths.

Ford and Chrysler, GM’s main Detroit competitors, have safety directors higher on their charts than GM does.

Management experts interviewed by the AP say safety ranks higher at other companies as well, especially food, drug and chemical makers. At some, the safety chief has direct access to the CEO.

GM could have given higher priority to safety when it reorganized under bankruptcy protection in 2009, the experts say. Instead, the automaker focused solely on fixing its finances.

It’s unclear if the report will discuss the role of top managers in the crisis. Up to now, no evidence has emerged to suggest that top GM executives knew about the switch problem before late last year.

Internal investigations typically blame the bureaucracy, not the bureaucrats, says Erik Gordon, a business and law professor at the University of Michigan.

“Generally they come up with something that looks good enough to the outside world without damaging top management,” Gordon says.

Valukas is expected to recommend streamlining the bureaucracy so employees can more easily report problems to top officials.

Barra has already taken steps in that direction. Among them:

• She moved the safety chief up one level and gave the job to Jeff Boyer, a longtime GM engineer. Boyer says he has been provided access to Barra and one of her top lieutenants.

• Instead of a series of committees, one five-person body makes recall decisions.

• Barra started a campaign to encourage workers to speak up when they see safety problems that aren’t being addressed.

But Gordon, the University of Michigan professor, says Barra shouldn’t feel vindicated if the report places the blame on the company’s structure.

“This bureaucratic bungling system that let this happen was under her,” he says.

GM documents released by Congress show that its engineering staff knew as early as 2001 of a problem with the ignition switch: It can be jostled out of the “run” position while a car is moving.

The problem bounced around lower levels of the company, even after engineers and lawyers learned of fatal crashes involving cars with the switch. One set of solutions was rejected as too costly and time-consuming. Two company investigations last decade were closed without a recall.

According to the documents, the highest the problem reached in the company before last year was James Federico, executive director of vehicle performance, safety and test labs. Federico, who retired from GM and took a job with Harley Davidson in May, at one point in 2012 headed an investigation into the switches. He was two steps down from Barra on the organization chart, when she headed product development.

Federal safety regulators have also taken issue with GM’s structure. Earlier this month, David Friedman, acting chief of the National Highway Traffic Safety Administration, said an agency investigation found GM had “systemic problems” that kept the switch defect from being addressed.

“These were problems in the ability of the organization to react quickly to the information ... to share the information outside of stovepipes,” Friedman said.

GM agreed to pay the agency’s maximum fine — $35 million — and to submit to strict government oversight.

Congress and the Justice Department are still probing GM’s conduct, with criminal charges possible.



Want unlimited access to seattletimes.com? Subscribe now!

News where, when and how you want it

Email Icon

Love the column? Pre-order the book!

Love the column? Pre-order the book!

Reserve your copy of "The Seattle Sketcher," the long-awaited book by staff artist Gabriel Campanario, for the special price of just $29.95.

Advertising

Advertising

The Seattle Times photographs

Seattle space needle and mountains

Purchase The Seattle Times images


Advertising
The Seattle Times

The door is closed, but it's not locked.

Take a minute to subscribe and continue to enjoy The Seattle Times for as little as 99 cents a week.

Subscription options ►

Already a subscriber?

We've got good news for you. Unlimited seattletimes.com content access is included with most subscriptions.

Subscriber login ►
The Seattle Times

To keep reading, you need a subscription upgrade.

We hope you have enjoyed your complimentary access. For unlimited seattletimes.com access, please upgrade your digital subscription.

Call customer service at 1.800.542.0820 for assistance with your upgrade or questions about your subscriber status.

The Seattle Times

To keep reading, you need a subscription.

We hope you have enjoyed your complimentary access. Subscribe now for unlimited access!

Subscription options ►

Already a subscriber?

We've got good news for you. Unlimited seattletimes.com content access is included with most subscriptions.

Activate Subscriber Account ►