GM recall business likely to be a windfall for dealers
“Recalls are definitely good for business. Smart dealers actively market recalls by calling up customers,” said Jeremy Anwyl, an industry consultant and former chief executive of auto-information company Edmunds.com.
Los Angeles Times
General Motors’ giant recall scandal looks to have a silver lining for GM dealers — millions of dollars in lucrative repair bills that their service departments can charge back to the nation’s biggest automaker.
The car company will pay dealers — independent businesses licensed to sell and repair GM vehicles — to fix up to 6 million vehicles recalled so far this year. The total includes 2.2 million of GM’s Chevrolet Cobalt and other older vehicles equipped with a faulty ignition switch linked to 13 deaths.
“Recalls are definitely good for business. Smart dealers actively market recalls by calling up customers,” said Jeremy Anwyl, an industry consultant and former chief executive of auto-information company Edmunds.com. “They make money doing the work that is required, and then they get a car into the shop that might need something else, if only an oil change. We tend to undermaintain cars.”
The switch issue has prompted congressional hearings and probes by the National Highway Traffic Safety Administration (NHTSA) and the Department of Justice into why GM didn’t recall the cars until this year, even though it knew about the problem for a decade.
It also sparked an internal investigation and overhaul of the way GM issues recalls, prompting the callback of millions of other vehicles for unrelated problems.
In addition to GM’s recall troubles, Toyota this year paid a $1.2 billion fine to settle a four-year federal criminal investigation into whether it properly told regulators about safety complaints concerning sudden acceleration. The heightened scrutiny on auto safety, analysts say, has sparked more recalls from the whole industry.
Automakers are recalling cars at a record pace — 13 million so far this year. The previous peak came in 2004, with 30.8 million vehicles recalled.
“Other manufacturers don’t want to be caught with a bad recall that was left undone,” said Efraim Levy, who follows the auto industry for S&P Capital IQ.
NHTSA, which has faced congressional criticism for not forcing GM to fix the ignition switch defect years ago, also is becoming more aggressive, analysts said.
“If you are a regulator and can go to Congress and say, ‘We increased the number of recalls,’ you look like a success,” Anwyl said.
The cost of fixing all those cars adds up quickly, and dealers are the prime beneficiaries. Already, GM has set aside $1.3 billion to order new parts, provide rental cars to owners and pay dealers to make repairs.
GM has told its dealers it would pay for 78 minutes of labor to repair the cars with the faulty ignition switches. The hourly labor rates vary by region, but that could easily amount to $100 per vehicle, according to dealers contacted by the Los Angeles Times. If the millions of other recalled vehicles take about the same amount of time to repair, and all the cars are fixed, dealers could generate about $600 million of revenue from the recalls.
Dealers also reported getting $30 to $40 a day, or about $300 a week, to provide loaner cars to owners who are afraid to drive the vehicles with the faulty switch. GM said it could take until nearly the end of the year to fix all the cars.
Automakers walk a fine line determining what they pay dealers for repairs, said Peter Hoffman, the owner of Sierra Chevrolet in Monrovia, Calif. Automakers also want the business to be profitable “because they want the dealer to want to do the work and get it done,” Hoffman said. “Sure, we hope to be able to do other work for the customers who bring in their cars, but that is not the driving consideration,” he said. “The context isn’t positive.”