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Originally published Wednesday, November 27, 2013 at 4:11 PM

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As American, US Airways merge, key decisions await

American Airlines and US Airways face structural tasks that include melding frequent-flier plans and deciding on a regional-jet fleet, as well as details such as picking an aircraft paint scheme.


Bloomberg News

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DALLAS — As American Airlines nears the end of two years in bankruptcy after winning approval to merge with US Airways, the equally arduous chore of creating the world’s biggest carrier is poised to begin.

Led by US Airways Chief Executive Officer Doug Parker, the new American’s employees will act on plans crafted in the past eight months. They face structural tasks that include melding frequent-flier plans and deciding on a regional-jet fleet, as well as details such as picking an aircraft paint scheme.

American will need to avoid technological pitfalls like the computer failures that snarled flights at United Continental after its 2010 tie-up, while also making good on a pledge to achieve $1 billion in savings and new revenue. The closing of the $17.7 billion merger and American’s Chapter 11 exit will come Dec. 9, the company said Wednesday.

“What we’ll see is the beginning of announcements of what the integration teams have been putting together,” said George Hamlin, president of Hamlin Transportation Consulting in Fairfax, Va. “Doug Parker’s team has been quite eager to consummate the merger for some time.”

Parker, 52, began pursuing shortly after the carrier’s bankruptcy filing on Nov. 29, 2011. American agreed to the merger in February, and the airlines worked toward a September closing until the Justice Department filed an antitrust lawsuit to block the deal Aug. 13.

A settlement in that case was reached Nov. 12, and U.S. Bankruptcy Judge Sean Lane in Manhattan approved that accord Wednesday.

Investors will be among the first to feel the effect of the new company’s arrival. The combined carrier will become American Airlines Group on Dec. 9, and the shares will be listed on Nasdaq with the ticker AAL.

Equity in the merged airline will be distributed then, with 72 percent going to American creditors, including stakes totaling 23.6 percent for American employees and management, and at least 3.5 percent for existing American shareholders. Stockholders in US Airways will get the rest.

Raises and other contract changes agreed to earlier for all employees also will take effect Dec. 9 as part of the merger agreement the airlines unveiled in February.

Some changes visible to travelers, such as combining loyalty programs, won’t come for months. For example, United and Continental merged in 2010 but didn’t have a unified website until March 2012.

Other steps, including US Airways’ shift to the American-led Oneworld marketing group from Star Alliance, should happen during the first quarter, according to the airlines.

“I suspect they are going to go dark for a while until they have something to talk to the consumer about,” said Jay Sorensen, a former Midwest Airlines executive who now runs aviation consultant IdeaworksCompany. “Right now they don’t. ”

American and US Airways will take “the first step in being a single airline for customers” Jan. 7, US Airways President Scott Kirby said on a Nov. 12 conference call.

Todd Lehmacher, a US Airways spokesman, and Mike Trevino with American, declined to provide a timetable for the integration or discuss what the airline will announce Jan. 7.

One early move will be the sharing of airline booking codes so the carriers can put travelers onto each other’s flights. Later, fliers will be able to earn and redeem reward miles on either airline before a single program is created when American and US Airways begin operating as one carrier.

In airline mergers, frequent fliers typically have their miles rolled together into one account at the surviving carrier.

American and US Airways will function separately until the Federal Aviation Administration (FAA) approves unified operations, probably near the end of 2014. Delta Air Lines needed 14 months for FAA clearance to start combined operations with Northwest Airlines, which it acquired in 2008.

Parker and his lieutenants haven’t said which airline’s computer-reservation system will be adopted or whether they will make changes in regional flying.

Before its bankruptcy filing, American planned to divest its American Eagle partner. US Airways handles regional flights with its own PSA Airlines and Piedmont Airlines and contracts with five other carriers.

A livery, or airplane paint design, and logo must be chosen.

American Chief Executive Tom Horton, who will stay as chairman until the company’s first shareholder meeting, introduced a new livery in January, about a month before the merger agreement, the first such change in more than 40 years.

Parker hasn’t said whether that new design will be kept.



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