Skip to main content
Advertising

Originally published November 12, 2013 at 2:43 PM | Page modified November 13, 2013 at 9:55 AM

  • Share:
           
  • Comments (18)
  • Print

Starbucks to pay $2.76B in coffee spat with Kraft

An arbitrator has concluded that Starbucks must pay $2.76 billion to settle a dispute with Kraft over coffee distribution.


AP Retail Writer

Most Popular Comments
Hide / Show comments
For that money he could have built his own arena MORE
It never fails to amaze the level to which Schulz will go with his ego. He thinks the r... MORE
Sounds like the arbitrator is a Sonics fan...and is returning the favor to Howie... MORE

advertising

NEW YORK —

An arbitrator has concluded that Starbucks must pay $2.76 billion to settle a dispute with Kraft over coffee distribution.

The two consumer products companies had been locked in a fight for three years after Starbucks Corp. fired Kraft as its distributor of packaged coffee to grocery chains.

The arbitrator determined that Starbucks must pay $2.23 billion in damages and $527 million in attorney fees, Starbucks and Mondelez said Tuesday.

Deerfield, Ill.-based Mondelez International Inc., which spun off Kraft Foods Group in October 2012, will get the award. Mondelez, whose brands include Cadbury, Oreo and Tang, said that it plans use the money left after expenses and taxes to buy back stock.

Shares of Mondelez rose 97 cents, or 3 percent, to $33.40 in after-hours trading. Starbucks stock fell $1.20, or 1.5 percent, to $79.41.

Kraft began exclusively marketing Starbucks roasted and grounded coffee in stores in 1998 and renegotiated the contract in 2004. The contract was set to expire in 2014. But in November 2010, Starbucks told Kraft it was severing its agreement with Kraft. Kraft initiated arbitration proceedings to challenge the termination. The two officially separated in March 2011.

Starbucks had said in 2010 that Kraft had not done what was mandated under the contract, failing to work closely with the company on marketing decisions and customer contacts. The Seattle company said then that its decision to sever relations with Kraft was consistent with the contract's terms.

Starbucks said Tuesday that while it is pleased that the arbitration has ended, it disagrees with the conclusion.

"We believe Kraft did not deliver on the responsibilities to our brand under the agreement, the performance of the business suffered as a result and that we had a right to terminate the agreement without payment to Kraft," said Starbucks in a statement.

The company added that taking back its packaged coffee business from Kraft was the "right" decision. In fiscal 2013, its channel development division, which includes business to stores other than Starbucks, reached $1.4 billion in revenue.

Kraft had said in 2010 that it had grown Starbucks' packaged coffee business to $500 million in sales from $50 million.

Starbucks plans a conference call to discuss the decision on Wednesday morning. It said it will book the award as a charge to fiscal 2013 operating expenses.

"We're glad to put this issue behind us," said Gerd Pleuhs, executive vice president legal affairs and general counsel of Mondelez, in a statement. "We can now fully focus on growing our global snacks business."



News where, when and how you want it

Email Icon

Where in the world are Seahawks fans?

Where in the world are Seahawks fans?

Put your marker on The Seattle Times interactive map and share your fan story.

Advertising

Advertising

The Seattle Times Historical Archives

Browse our newspaper page archives from 1900-1984


Advertising
The Seattle Times

The door is closed, but it's not locked.

Take a minute to subscribe and continue to enjoy The Seattle Times for as little as 99 cents a week.

Subscription options ►

Already a subscriber?

We've got good news for you. Unlimited seattletimes.com content access is included with most subscriptions.

Subscriber login ►