Skip to main content
Advertising

Originally published April 17, 2013 at 1:02 PM | Page modified April 17, 2013 at 1:56 PM

  • Share:
           
  • Comments (0)
  • Print

Twitter introduces ads targeted at words in tweets

Twitter s is introducing a feature that lets advertisers target ads based on words that appear in users' tweets.

The Associated Press

Most Popular Comments
Hide / Show comments
No comments have been posted to this article.
Start the conversation >

advertising

NEW YORK —

Twitter is introducing a feature that lets advertisers target ads based on words that appear in users' tweets.

Twitter said in a blog post Wednesday that users won't see any difference in their use of Twitter and the change doesn't mean ads will show up more frequently.

Rather, Twitter says this keyword targeting will bring its users ads that are more relevant to them. For example if someone writes a tweet about a band they like, they might see an ad about the band's upcoming concert nearby.

Twitter is privately held and doesn't disclose revenue figures. Research firm eMarketer, however, expects the San Francisco company's worldwide ad revenue to hit $583 million this year. Next year it is expected to grow to nearly $1 billion.

News where, when and how you want it

Email Icon

The Seattle Times photographs

Seattle space needle and mountains

Purchase The Seattle Times images


Advertising
The Seattle Times

To keep reading, you need a subscription.

We hope you have enjoyed your complimentary access. Subscribe now for unlimited access!

Subscription options ►

Already a subscriber?

We've got good news for you. Unlimited seattletimes.com content access is included with most subscriptions.

Subscriber login ►