LOST IN TRANSLATION: China's homemade box-office hits are flopping overseas, with international ticket revenue dropping 48 percent last year. That flies in the face of leaders' hopes that its studios will be able to rival Hollywood for global influence.

MARKET SIZE: China's huge market has become so lucrative that local studios don't need to think about selling abroad.

WHAT'S THE PROBLEM: Film distributors say Chinese movies aren't faring well overseas due to subject matter and storytelling methods that don't travel well. They say the romances, comedies and fantasy movies popular in China don't appeal as much to those outside the country.