In the news:
Originally published Thursday, February 21, 2013 at 8:47 AM
News Summary: Lego sales soar
GETTING A LEGO UP: Lego's sales soared 25 percent last year thanks in part to its new series of building blocks designed for girls.
The Associated Press
GETTING A LEGO UP: Lego's sales soared 25 percent last year thanks in part to its new series of building blocks designed for girls.
BUILDING PRODUCTS: The Lego Star Wars and Lego Ninjago series remained popular, but it was a novel rollout for girls, Lego Friends, that sold better than expected - to the extent that production units were unable to keep pace with demand.
TOO MANY FRILLS? The new line, which includes mini-figures in pink, a dream house with a pool, and a beauty shop, was criticized by some U.S. consumer groups as reinforcing gender stereotypes.










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