Skip to main content
Advertising

Originally published Thursday, February 21, 2013 at 8:47 AM

  • Share:
             
  • Comments (0)
  • Print

News Summary: Lego sales soar

GETTING A LEGO UP: Lego's sales soared 25 percent last year thanks in part to its new series of building blocks designed for girls.

The Associated Press

Most Popular Comments
Hide / Show comments
No comments have been posted to this article.
Start the conversation >

advertising

GETTING A LEGO UP: Lego's sales soared 25 percent last year thanks in part to its new series of building blocks designed for girls.

BUILDING PRODUCTS: The Lego Star Wars and Lego Ninjago series remained popular, but it was a novel rollout for girls, Lego Friends, that sold better than expected - to the extent that production units were unable to keep pace with demand.

TOO MANY FRILLS? The new line, which includes mini-figures in pink, a dream house with a pool, and a beauty shop, was criticized by some U.S. consumer groups as reinforcing gender stereotypes.

News where, when and how you want it

Email Icon


Advertising