Skip to main content
Advertising

Originally published Thursday, February 21, 2013 at 8:47 AM

  • Share:
           
  • Comments (0)
  • Print

News Summary: Lego sales soar

GETTING A LEGO UP: Lego's sales soared 25 percent last year thanks in part to its new series of building blocks designed for girls.

The Associated Press

Most Popular Comments
Hide / Show comments
No comments have been posted to this article.
Start the conversation >

advertising

GETTING A LEGO UP: Lego's sales soared 25 percent last year thanks in part to its new series of building blocks designed for girls.

BUILDING PRODUCTS: The Lego Star Wars and Lego Ninjago series remained popular, but it was a novel rollout for girls, Lego Friends, that sold better than expected - to the extent that production units were unable to keep pace with demand.

TOO MANY FRILLS? The new line, which includes mini-figures in pink, a dream house with a pool, and a beauty shop, was criticized by some U.S. consumer groups as reinforcing gender stereotypes.

News where, when and how you want it

Email Icon

The Seattle Times photographs

Seattle space needle and mountains

Purchase The Seattle Times images


Advertising