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Originally published Friday, January 25, 2013 at 1:11 PM

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S&P 500 in longest winning streak since 2004

The Standard & Poor's closed above 1,500 for the first time since the start of the Great Recession in 2007, lifted by strong earnings from Procter & Gamble and Starbucks.

The Associated Press

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NEW YORK —

The Standard & Poor's closed above 1,500 for the first time since the start of the Great Recession in 2007, lifted by strong earnings from Procter & Gamble and Starbucks.

The S&P 500 closed at 1,502, up eight points, or half a percent. It was the eighth straight gain, the longest winning streak since November 2004.

The Dow Jones industrial average closed at 13,825, up 46 points. The Nasdaq gained 19 points to 3,149.

Procter & Gamble, the world's largest consumer products maker, rose 4 percent after reporting that its quarterly income more than doubled. Starbucks also rose 4 percent after reporting higher profits.

Rising stocks outnumbered falling ones 3 to 2 on the New York Stock Exchange. Volume was about average at 3.4 billion shares.

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