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Originally published August 7, 2012 at 7:09 PM | Page modified August 8, 2012 at 6:42 AM

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Times taps two veteran executives for new leadership roles

Seattle Times Publisher Frank Blethen has named Alayne Fardella chief operating officer and Alan Fisco executive vice president for revenue and new products, effective Sept. 1.

Seattle Times Publisher Frank Blethen has named Alayne Fardella chief operating officer and Alan Fisco executive vice president for revenue and new products, effective Sept. 1.

"These appointments reflect the evolution of The Times senior leadership team as we navigate the aftermath of the recession and subsequent long-term reset," said Blethen. "Simultaneously, they embrace The Times' future as the region's premier print and digital news, advertising and information provider."

Blethen noted that even in today's challenging environment for newspapers, The Times has maintained a robust print readership while growing its digital audience. In print and online, The Times regularly reaches about seven of every 10 adults in King and Snohomish counties.

Fardella will report to Blethen, as will Senior Vice President/Finance Nathaniel "Buster" Brown and Executive Editor/Senior Vice President David Boardman.

Fisco and Senior Vice President/Business Operations Michael Shepard will report to Fardella while also working closely with the publisher.

Associate Publisher Ryan Blethen, who is also director of new product strategies, is also a member of the Times senior leadership team.

Fardella served in a number of leadership roles at The Seattle Times over 15 years, most recently as senior vice president/business operations. She left the company in 2010 and has since served in a consulting role.

Previously, she held management positions with technology and manufacturing companies, including Intel and National Semiconductor. A native of the San Francisco Bay Area, Fardella holds degrees from Santa Clara University and the University of Phoenix.

"I am honored to have the opportunity to rejoin the leadership of The Seattle Times," said Fardella. "I have deep respect for the mission and the people of this company. These are challenging times in the newspaper business, and our leadership team is focused on navigating the company into a future that provides the same level of impactful journalism, while adapting our structure for the future."

Fisco, who currently serves in the role of senior vice president/sales and marketing, will now be responsible for all company revenue and new products.

He joined The Times in 1992, after working at The (Everett) Herald, and the Eugene Register-Guard and the Corvallis Gazette-Times in Oregon. He has served in a number of leadership roles at The Times, including director of consumer marketing and vice president for circulation.

A native of Ohio, he is a graduate of the University of Washington.

"I can't imagine a better opportunity to meaningfully contribute than in this role in this organization. My charge is to accelerate our exploration and monetization of new ways of connecting with our readers and advertisers," said Fisco.

"Alayne's and Alan's new roles will enhance our focus and energy as we transition into the future as a national model for robust journalism, impactful advertising, branding and messaging under the stewardship of local ownership," Blethen said.

The Blethen family has owned The Times for 116 years this month.

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