Originally published July 1, 2010 at 5:21 PM | Page modified July 1, 2010 at 8:59 PM
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After split with Jones Soda, Seahawks resume relationship with Coke
The Seahawks and Qwest Field are returning to Coca-Cola as their soft-drink provider after ending a two-year relationship with Seattle-based Jones Soda, the football team said Thursday. It will begin offering Coke products again July 1.
The Seahawks and Qwest Field are returning to Coca-Cola as their soft-drink provider after ending a two-year relationship with Seattle-based Jones Soda, the football team said Thursday. It will begin offering Coke products again July 1.
Jones made a splash in 2007 when it won the sponsorship away from Coke, which had been the football team's partner for most of the previous three decades.
The small soda company also took Alaska Airlines' business away from Coke in 2008, but the Seattle-based airline returned to Coke in March.
Jones has struggled financially in recent years. It burned through more than half its cash in the first quarter, ending March with $2.4 million, down from $5 million at the end of December.
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