Advertising

The Seattle Times Company

NWjobs | NWautos | NWhomes | NWsource | Free Classifieds | seattletimes.com

Business / Technology


Our network sites seattletimes.com | Advanced

Originally published June 16, 2008 at 12:00 AM | Page modified June 16, 2008 at 9:32 AM

Print

Interface

HomeSavvi helps take anxiety out of a remodel

A weekly column profiling companies and personalities. This week: HomeSavvi.

Related

What: HomeSavvi, based in Madison Park neighborhood of Seattle

Who: Villette Nolon, 49, president and CEO

Mission: Take the uncertainty out of home improvement by connecting trusted vendors and services to high-end renovation customers.

Nail on the head: Because home-remodeling projects have multiple stages, HomeSavvi helps customers manage different projects through a "binder." To build this, customers browse through a directory of specialty providers and pick out the ones that suit them best. The binder also has a budgeting component that helps customers with their spending limits.

Ecological: When possible, Nolon steers customers toward sustainable resources and energy-saving processes. "Green products will cost a little more," she said. "And the payback period will vary. It is similar to buying a hybrid car. The price tag is higher, but you save over time by using less gasoline."

Employees: Four full time, five contractors

Financials: The private company is not yet profitable. It expects to generate revenues through advertising and referrals.

Seal of approval: HomeSavvi said it vets all prospective advertisers. New providers come through referrals, and they must be in good standing with the Better Business Bureau. "We will turn advertisers away," Nolon said. "And in many cases we won't accept an ad from anyone until we meet them."

Opportunities: Unlike with real-estate agents and mortgage brokers, Nolon has opportunities because of the current housing anomalies. Instead of moving to a larger home, an expanding family might choose to add on to what it already has. And older homeowners might seek to retrofit their home for accessibility. "People want to stay in their homes as long as they can," she said.

Building relationships: "Renovation is something that homeowners are dealing with all the time," Nolon said. "I am jazzed that I am able to help provide a solution."

— Charles Bermant

Copyright © 2008 The Seattle Times Company

More Business & Technology headlines...

Print      Share:    Digg     Newsvine

advertising

UPDATE - 09:46 AM
Exxon Mobil wins ruling in Alaska oil spill case

UPDATE - 09:32 AM
Bank stocks push indexes higher; oil prices dip

UPDATE - 08:04 AM
Ford CEO Mulally gets $56.5M in stock award

UPDATE - 07:54 AM
Underwater mortgages rise as home prices fall

NEW - 09:43 AM
Warner Bros. to offer movie rentals on Facebook

Advertising

Video

Marketplace

Advertising