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Wednesday, July 5, 2006 - Page updated at 02:27 PM

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Amazon opens online toy, baby stores

Seattle Times retail reporter

Amazon.com today opened new toy and baby stores online — just days after ending its long-term contract with Toysrus.com.

Toys R Us won the right in February to sever its 10-year agreement with Amazon, after a protracted legal battle over the terms of the original agreement. The ruling put into motion a 90-day separation agreement between the companies that ended July 1.

Amazon has appealed the decision.

Toys R Us relaunched its Toysrus.com and Babiesrus.com Web sites Saturday, with a new look and new e-commerce partner, King of Prussia, Pa.-based GSI Commerce.

Amazon said its new toy and baby stores now offer two times the selection, and orders for the first time would be eligible for its free-shipping offers.

The company's shares Wednesday fell $1.50, to close at $37.11.

Monica Soto Ouchi: 206-515-5632 or msoto@seattletimes.com

Copyright © 2006 The Seattle Times Company

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