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ILLUSTRATION BY DAVID MILLER / THE SEATTLE TIMES
Weather Channel website thrives on data downpour

People come to the weather.com website or mobile app looking for the local forecast; it’s Neil Katz’s job to keep them there with headlines like “What Does Mars Smell Like?” (Answer: We don’t know yet, though NASA is trying to find out.)

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Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here.