The Seattle Times

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JB Reed / Bloomberg
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Tuesday, July 8, 2014

Crumbs cupcake shop shows dangers of focusing on single product

Signage is displayed at a Crumbs cupcake store in New York, U.S., on Thursday, Jan. 13, 2011. Crumbs Holdings LLC, the largest U.S.-based retailer of gourmet cupcakes, operates 34 company stores in six states and Washington, D.C. Photographer: JB Reed/Bloomberg -- 108021652