The Seattle Times

E-Trade / AP, 2010
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Friday, March 21, 2014

E-Trade's talking baby goes bye-bye

E-Trade began its "talking baby" campaign in 2008 during the Super Bowl, at a time when online investing was not as common. Having a talking baby trade stocks was a way to show people that E-Trade's investing services were so simple even a baby could make money trading stock on the site.