The Seattle Times

1 of 3
Nikki Kahn / The Washington Post
Advertising

Friday, August 30, 2013

How Goya became a go-to food brand

Goya products line shelves at Bestworld, one of many independent groceries that count on the brand. Trusted among urban Hispanic consumers, Goya has moved into other foreign cuisines as well. One supermarket consultant calls it “a United Nations kind of label.”