The Seattle Times

8 of 12
BENJAMIN BENSCHNEIDER / THE SEATTLE TIMES
Advertising

Wednesday, April 3, 2013

Startups troll for money on the wide-open Web

George Peterson got into the footwear business after trashing his feet traveling in flip-flops. He raised money for Properflops -- flip-flops with arch support, through Indiegogo. He's now trying to take the company to the next level.