The Seattle Times

GLEN STUBBE / MINNEAPOLIS STAR TRIBUNE, 2006
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Wednesday, February 27, 2013

Showrooming could threaten Costco, too

Costco’s familiar pile of flat-panel televisions is one of the categories of merchandise facing the threat of being “showroomed” by customers in the store to check out products and compare prices with Amazon. A new study by Seattle startup Placed identifies stores at risk of becoming a showroom for o online retailers like Amazon.