The Seattle Times

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Kent PhilLips/Disney via NYT
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Monday, January 7, 2013

Disney World going for the magic of cash-free technology

Disney shows how guests tap the MagicBand bracelet to enter an attraction at Walt Disney World Resort. Disney's coming electronic bracelets will allow its theme park visitors to pay for things as well as guide them to their favorite attractions, but the company will gain access to valuable information on its customers.