Friday, August 24, 2012

Sweat-reduction clothing (un)saturates the market

ViewSPORT ($25 and up; viewsport.us): Rather than be embarrassed by sweat, embrace it with these shirts that display hidden messages when you soak through them (with perspiration or water). Phrases such as "I Am a Beast," "Earn It" and "Be Elite" are admittedly cheesy, but the big reveal is incentive to work harder. Also available in kid styles.