Sunday, April 1, 2012
John Smith, a bookmaker at McFarland & Co., talks on the phone while trying to solve a printing issue last month in Jefferson, N.C. Most of McFarland's printing is done by third-party printers, but some smaller-run paperbacks are produced on-site. The 55-employee firm publishes nearly 400 titles a year, mostly aimed at a small audience.
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