The Seattle Times

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Thursday, October 27, 2011

To be young, hip and Mormon

Brandon Flowers of the band The Killers, as seen in the ad campaign, "I'm a Mormon," on the Church of Jesus Christ of Latter Day Saints website. The boundaries of Mormon style are expanding with help in part from the church's highly visible ad campaign, which seeks to quash straight-laced stereotypes by showing off a cool, diverse set of Mormons.