Sunday, December 6, 2009

Extreme bootstrapping

Bootstrapping —the practice of launching a business with personal funds, credit cards, hard work and chutzpah — has long been a catalyst of Silicon Valley's dynamic economy. But now, with investment dollars scarce but job-seekers plentiful, Internet entrepreneurs — like Dan Olsen, right, founder of startup YourVersion — are taking the lean, Spartan ethos to new extremes.