Skip to main content
Advertising

Originally published March 28, 2014 at 6:58 AM | Page modified March 28, 2014 at 9:05 AM

  • Share:
             
  • Comments (1)
  • Print

McDonald's offers free coffee for breakfasters

McDonald's is offering free coffee to its customers for a limited time as competition for the breakfast crowd intensifies.


Most Popular Comments
Hide / Show comments
I travel a lot and McDonald's and Subway are everywhere. McDonald's coffee is good... MORE

advertising

NEW YORK —

McDonald's is offering free coffee to its customers for a limited time as competition for the breakfast crowd intensifies.

The world's biggest hamburger chain announced Friday that participating U.S. locations will offer small cups of McCafe coffee at no charge during breakfast hours from March 31 through April 13.

McDonald's said that this is the first time it's ever had a free coffee event nationwide. Its McCafe product line, which also includes iced coffees and other drinks, debuted in the U.S. in 2009.

The Oak Brook, Ill., company is hoping that the coffee giveaway will bring in new customers. It's also a way to get existing customers to come in more frequently. And it's likely that those stopping by for a free coffee will be tempted to pick up a breakfast sandwich or other items while there.

Breakfast is an important component of McDonald's business, comprising about 20 percent of its U.S. sales.

The announcement comes as Taco Bell rolls out ads to promote its new breakfast menu, which includes a waffle taco. The ads star everyday men that happen to be named Ronald McDonald, the same name as McDonald's mascot.

Chains like McDonald's Corp., Taco Bell and Starbucks Corp. -- which recently revamped its sandwiches -- are all fighting for a piece of the breakfast market because people are increasingly buying breakfast on the go.

McDonald's coffee giveaway comes shortly after it reported that an important sales figure declined 1.4 percent at established U.S. locations in February. The chain blamed bad winter weather but also said that "challenging industry dynamics" played a role. The company has worked on adapting by making menu changes such as giving an option for egg whites in breakfast sandwiches and adding chicken McWraps to help appeal to those looking for fresher, healthier food.

For a long time McDonald's, which started offering breakfast nationally in 1975 with the roll out of the Egg McMuffin, has dominated the morning category. Rival Burger King came out with their breakfast menu in 1979 and others have followed. The latest is Taco Bell, which launched its new breakfast menu on Thursday.

But McDonald's is still a force - it's 31 percent of the category makes it the No. 1 player in breakfast, according to market researcher Technomic.



Free 4-week trial, then $99 a year for unlimited seattletimes.com access. Try it now!

News where, when and how you want it

Email Icon

Enter to win!

Enter to win!

Share a photo of your holiday lights display and you may win a $100 Home Depot gift card.

Advertising

Advertising

Career Center Blog

Career Center Blog

Looking for joy on the job


Advertising
The Seattle Times

The door is closed, but it's not locked.

Take a minute to subscribe and continue to enjoy The Seattle Times for as little as 99 cents a week.

Subscription options ►

Already a subscriber?

We've got good news for you. Unlimited seattletimes.com content access is included with most subscriptions.

Subscriber login ►
The Seattle Times

To keep reading, you need a subscription upgrade.

We hope you have enjoyed your complimentary access. For unlimited seattletimes.com access, please upgrade your digital subscription.

Call customer service at 1.800.542.0820 for assistance with your upgrade or questions about your subscriber status.

The Seattle Times

To keep reading, you need a subscription.

We hope you have enjoyed your complimentary access. Subscribe now for unlimited access!

Subscription options ►

Already a subscriber?

We've got good news for you. Unlimited seattletimes.com content access is included with most subscriptions.

Activate Subscriber Account ►